Safe Spaces

HSBC UK continues to expand the ways in which it helps people who have lost control of their finances regain their financial independence. We've already received an incredible reaction from people praising and celebrating the work, shining a light on the problem that includes people sharing their brave and moving personal stories. Supporting victims of domestic abuse is the clearest possible demonstration of HSBC's brand purpose 'Opening up a World of Opportunity' and, as such, contribute to increased brand trust by showing how the bank is taking responsibility and attempting to tackle these key issues facing the UK.

Perhaps most impactfully, the campaign created change within the bank, rallying its divisions in support of tackling economic abuse. The bank realised abusers were misusing payment references to send abusive messages to their victims. To combat the issue, HSBC implemented a warning system, which to-date has driven a 40% reduction in the number of abusive messages sent on HSBC’s banking platforms.