Samsung had the golden opportunity to launch the new Galaxy Note 9, superior in power to any other device on the market. The challenge was that its functional features – memory, processing power and battery life – needed a layer of emotional engagement to get the nation excited.
Our goal was to launch the Galaxy Note 9 in such a way that the entire country would take notice and want to know more. Our creative brief was to communicate the Note 9’s immense power.
The launch required us to generate highly engaging content that could be disseminated through Samsung brand ambassadors and handpicked influencers, generating strong organic reach.