Challenge

Consumer interest in hybrid cars is growing. As a result, it’s increasingly important to improve brand presence in the search results to target the most relevant keywords at the most valuable search moments. Volvo Cars Finland lacked competitive presence in organic search against other car brands.

Inspiration

We set a goal to understand user intent behind search, identify relevant keywords and analyse competitors in organic search.

Idea

We created a landing page that filled in the gaps in information the currently ranking content left and delivered compelling copy to address the user intent around the target keywords.

Growth

After publishing we monitored performance and continually optimised the landing page to achieve a consistent rank on page 1.

At a Glance
-80%

CPC reduced by 80%

At a Glance
+1280%

Organic traffic increase by 1280% for hybrid car topic

At a Glance
+2,7%

Conversion rate for test drivers improved by 2,7% in two months

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