Challenge

1 in 2 people in the UAE suffer from sensitive teeth. Many avoid pain by avoiding their favourite food and drinks.

Inspiration

People in the UAE are first in line when trying the latest culinary trends.

Idea

We developed the world’s first Sensitivity-Free Food with a molecular gastronomy chef, by isolating and extracted sensitivity pain triggers. The foods failed when it came to the taste, exactly what we wanted to demonstrate... Because the only real way to fight teeth sensitivity is: Sensodyne.

Growth

The idea continues to generate buzz and is now being activated as a region-wide campaign.

Sensitivity Free Food Case

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