Worldwide, 1 in 3 women suffer physical and sexual violence. And although data on gender-based violence continues to grow throughout the whole region, no one seems to pay attention to it.
Share your voice
The first campaign that turns a superficial fact, into a strong message against violence towards women.
According to a study from the University of Manchester, red lips receive 5 more seconds of attention in comparison to bare lips, which only receive 2 seconds.
SHARE YOUR VOICE is the first campaign that transforms superficial data into a powerful message against gender violence.
Thus, we take advantage of the attractive power of red lips in our favor as a tool to make visible the different types of violence that women experience today, and that nobody seems to listen to.
On International Lipstick Day, we launched this campaign in different Latin American countries, with the aim of resignifying this commercial day so that thousands of women paint their lips red and share their voice against gender violence.
In addition, during that month, everything raised from the sale of lipsticks was donated to programs and actions that seek to put an end to violence against women and girls.
Our campaign transformed a purely commercial day into an activist day where thousands of women from all over the region, and more than 150 influencers, painted their lips and added their voices against gender violence.
In addition, we achieved more than 20 million impressions on social networks and an organic reach of more than 105 million people.In this way, we managed to make our message against violence against women, this time, make yourself heard.