Worldwide, 1 in 3 women suffer physical and sexual violence. And although data on gender-based violence continues to grow throughout the whole region, no one seems to pay attention to it.
Share Your Voice
Turing a superficial fact into a strong message against violence towards women
Challenge
Inspiration
According to a study from the University of Manchester, red lips receive 5 more seconds of attention in comparison to bare lips, which only receive 2 seconds.
Idea
SHARE YOUR VOICE is the first campaign that transforms superficial data into a powerful message against gender violence.
Thus, we take advantage of the attractive power of red lips in our favor as a tool to make visible the different types of violence that women experience today, and that nobody seems to listen to.
On International Lipstick Day, we launched this campaign in different Latin American countries, with the aim of resignifying this commercial day so that thousands of women paint their lips red and share their voice against gender violence.
In addition, during that month, everything raised from the sale of lipsticks was donated to programs and actions that seek to put an end to violence against women and girls.
Growth
Our campaign transformed a purely commercial day into an activist day where thousands of women from all over the region, and more than 150 influencers, painted their lips and added their voices against gender violence.
In addition, we achieved more than 20 million impressions on social networks and an organic reach of more than 105 million people.In this way, we managed to make our message against violence against women, this time, make yourself heard.
Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).
Related Content
Avon
Embrace your power
A new era for Avon with the launch of a rejuvenated brand platform.
Read Case Study 