The film Katapult launched ‘Snap Out Of It’ as a new KITKAT brand platform, and after the global success of the campaign it was time to find another modern frustration people needed a break from and continue growing KITKAT’s market share.
Snap Out Of It: Maps
Who hasn't experienced issues with maps?
Client
- Nestlé
Office
- Australia & New Zealand
Challenge
Inspiration
For Aussies, one of the most common everyday frustrations is GPS drama and problems with maps. This could be typing in the wrong address, a bug with the app, or heavy traffic – everyone has felt mounting irritation associated with their map apps.
Idea
To make GPS frustrations more universal, we transported the problem to the Wild West, changing a family SUV into a horse and cart and a maps app to a map complete with a suggested route. Online video tackled the equally frustrating ‘forgotten password’ and ‘dinner indecision’ situations, and social content covered a plethora of others, all set in a Wild West landscape.
Growth
The campaign achieved strong brand tracking results, with involvement, enjoyment, branding and message outtake performing substantially above norm, driving increased business impact for KITKAT penetration.
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