KitKat has been synonymous with breaks for 60+ years, but then the unthinkable happened…Aussies had stopped breaking. KitKat soon was trailing behind Cadbury and Mars in No.3 of the chocolate category.


We reframed the role of KitKat - for a micro-break as the antidote to modern life’s frustrations - when you need to ‘Snap out of it’. Frustrated building idea furniture? Low battery? Netflix buffering? Snap out of it with KitKat.


The campaign enters the wizardry world after the 2019 western world ‘Maps’ and 2017 medieval ‘Katapult’ campaign.

This years reminds people that whatever the frustration, from remote meeting miscommunications to a lack of space sharing at home or losing it when you’re locked out, a break will have a positive shift on your perspective, if only for a few moments. And that’s as true for Wizards and Sorcerers as it is for everyone else.


Since launching in 2017, the platform has since resulted in KITKAT Australia reclaiming its position as the leading chocolate bar according to Kantar’s brand health tracker; a position that it continues to maintain today.

KITKAT Breaking My Concentration
KITKAT Remote Meeting Magic

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