Challenge

An estimated 16 million women are victims of trafficking in India. Unfortunately, only 7% of them are ever rescued because human trafficking networks operate through sophisticated supply chains. Most people are oblivious to this fact and this allows the criminal industry to thrive.

Inspiration

The victims of human traffickers find themselves caught in a supply chain. From the moment they are sold into the flesh trade, they find themselves caught in a horrific journey, kicked on from handler to handler. A cruel passing game perfected by its perpetrators, making it almost impossible to find and rescue them. This unfortunate reality is the inspiration for our campaign.

Idea

TAP TO SNAP THE SUPPLY CHAIN

Traffickers view their victims lives as something to be played with. So we represented their supply chains as a football formation. We followed an intricate, elaborate art style juxtaposing the victim's journey from a safe environment into the hands of these evil doers. As the eye travels along the design, the victim’s story unravels and more details are revealed. The more time spent decoding every detail, the deeper the connection with the viewer.

Each poster is integrated with AR technology, so when scanned the posters come to life on phone screens and the victim's journey plays as a video. An interactive feature lets audiences tap and flip the victim's story. This reverses her journey and rehabilitates her back into safety. Thus, showing how together with Sanlaap, human intervention can snap this supply chain for good.

TAP TO SNAP THE SUPPLY CHAIN AND REVERSE THE JOURNEY

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