In Italy, total confinement has ended and ‘Phase 2’ has begun, where people are finally free to move around. The rules are clear: wear a face mask, gloves, and above all, keep a distance of at least one meter between yourself and others. In this scenario, Burger King needed to drive people to stores that reopened after the lockdown.
Social Distancing Whopper®
The Whopper® with triple onions helps keep others away from you.
- Burger King
People are tiring of communication and want to see how brands act and position themselves during this difficult moment.
Wunderman Thompson and Burger King Italy decided to opt out of traditional types of communication to launch a new, truly unique burger: Introducing the Social Distancing Whopper – the famous Whopper, now with far more onions to promote social distancing in true BK style.
Initial feedback has been awesome. Interactions with the campaign are many and it is cited as a great example of communication. Granted it’s only been online for a short while, it’s certain that engagement numbers will be significant.