Aboriginies in a stone cave

Our Work

#SOS Save Our Sentinels

Celebrating the world's last indigenous communities on United Nations World Day for Cultural Diversity

Client

  • Jimmy Nelson

Office

  • India

Challenge

Indigenous tribes are endangered in their own ancient habitats and their cultural identity is under threat.

Inspiration

Now is the time to acknowledge and celebrate the world’s last indigenous communities, remarkable examples of how humans can live in perfect harmony with themselves, their unique cultures and the natural world.

Idea

#SOS Save Our Sentinels is an iconography of the last indigenous tribes that celebrates their cultural identity – a powerful photographic documentary and cultural commentary on the last sentinels of our natural reserves. The film captures the work of legendary photographer Jimmy Nelson through this life-changing film, with music that elevates the narrative by delivering important lessons from the world’s Last Indigenous Tribes.

The film’s release was timed to coincide with United Nations World Day for Cultural Diversity, presenting an opportunity to deepen understanding of diversity and how humans can live together in harmony. The soundtrack is a multilingual musical expression with lyrics from ancient tribal sayings and forgotten folk songs, recorded on-location from indigenous tribes featured in the film.

Blink Save Our Sentinels

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.