Speak Up, Ângela

Challenge

The virtual assistant created by Avon Institute to support the fight against domestic violence – Ângela – has gained a voice.

Inspiration

The "Speak up, Ângela” campaign aims to amplify women’s voices so that their experiences and perspectives are heard in traditionally male spaces. Ângela will be an important means of communication for the Avon Institute to call on society to rethink silencing – repetitive and naturalized attitudes that exclude women from public debate.

Idea

More than 500 women including Avon Beauty Representatives, consumers, collaborators, partners and followers of the Avon Institute and Avon on social networks were invited to donate their voices to the project. Together, they were used to build the chatbot audio sound for Avon's social arm, "Speak up, Ângela”.