Parents with kids fighting cancer had a lot of options when it came to care in the St. Louis area, since many rival local hospitals had well-established paediatric cancer care facilities.
So, St. Louis Children’s Hospital (SLCH) set its sights on not only attracting local cancer patients, but also those living farther away, but within driving distance of the hospital.
To help SLCH attract cancer patients to its Siteman Kids Cancer Center in this highly competitive environment, we needed a high-impact yet budget-friendly idea that could raise local-and-beyond awareness of their cancer care program, while underlining the child-centric approach that set the hospital apart.
