Challenge

Coca-Cola wanted to join the conversation around the launch of Stranger Things' season 3.

Inspiration

In season 1 of Stranger Things, Coca-Cola made an iconic product placement. It took place when Eleven, one of the protagonists, crushed a Coke can using her mind powers. When season 3 was coming, we saw an opportunity to bring the icon to real life.

Idea

We created Stranger Coke, the first crushed can of Coke. It had a unique design, designed to fit real Coca-Cola on the inside. Some of the most influential teens received it and spread the news.

Growth

The Stranger Coke kits were exclusively sent to Brazil's top teen influencers and top entertainment vehicles to share this incredible, one-of-a-kind and exclusive can. Soon, it became a collector's item. In the end, we used the buzz around the launch to make it about Coke - and it worked.

Stranger Coke CC 2021 Cannes

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Awards

The One Show 2021

Design - Promotional: Collateral Items


Merit

D&AD 2021

Packaging Design - Promotional


Shortlist