Swag Se Solo

Pepsi’s a brand for all youngsters, whatever maybe their status. So, in February 2020 the brand decided that it was high time not to leave out those who were single. On Valentine’s Day, Pepsi along with India’s ultimate and famous bachelor Salman Khan took on the cultural habit of labelling and defining people through the lens of relationships. Pepsi and the Bollywood star Salman celebrated singlehood with a swag anthem. And thus ‘Swag Se Solo’ (Being Single with Swag) was born.

The negative connotations associated with being single were questioned and rallied to empower singles in the run up to Valentine’s Day.

The brand’s longstanding philosophy of Swag celebrated and lauded the fact that young singles have never been more confident and aspirational than they are now. Taking inspiration from how millennials prefer to be self-partnered, the campaign set out to normalize singlehood via a mantra called ‘Swag Se Solo’. And the best way to spread that mantra is through mass youth passion points - Bollywood and Music, which gave birth to an unprecedented, ‘special’ music anthem – SWAG SE SOLO for Valentine’s Day. The anthem featured India’s most popular single (and Bollywood superstar) Salman Khan who became central to the brand’s movement to celebrate singlehood.

Not just that, India’s biggest music creator T-series, most popular social media personalities, largest media outlets and the youth (with tons of user-generated content) all joined hands in a mobile-first movement to pay a fitting tribute to the nation’s singles on the day of the year when others seem to forget about them.