Tata Wiron Wise Little Birds

COVID-19 communication research showed how humans were trying to combat the challenge. Wiron decided to experiment with a different plot yet remain relevant to a farmer's life and the product category, which in this case was barbed wire for farm fencing to protect fields and crops. While carefully studying farm life, the team hit upon a common farm visual, which is of birds flocking together on the fencing. This ‘social congregation’ spot for birds became our insight: if those who flock together can learn, why can't we?

Wise Little Birds was born, a script that narrates the story of birds sitting on fencing, adhering to social distancing rules and letting outliers know they should be doing the same. The objective is to ‘call out’ those who don't follow the norms and establish the fact that there’s no merit in breaking the rules – just that following them makes one wise! The film uses Russian folklore-style animation done in 2D and has been released in Hindi and English versions.