Team Of Us - Everyone In

‘Everyone in’ is firmly rooted in connection – the one Irish people have with the team and each other. Galvanising this into the lead up the RWC was something only Vodafone had the power to do as Ireland’s leading telecommunications brand. Through technology, we brought Irish fans together and connected them in an innovative way that has never been done before. We helped make players and fans “ready” for the RWC which delivers on Vodafone’s promise of preparing its customers for an exciting future.

The idea behind ‘Everyone in’ was to act as a clarion call for Irish support at home and abroad. There were two TVCs. The first launched in March showcasing support for the Irish team from all walks of life in Ireland. The aim was to build momentum behind the Irish team and take ownership of the RWC conversation as early as possible. The second TVC featured the team and their fans pledging that same level of support from Japan. The player’s echoed the call on social which gained huge traction as the public pledged “I’m In!”.