Tech Frustrations

Challenge

Whether it’s weird security questions, remembering passwords or being added to yet another WhatsApp group, tech frustrations mount up in the modern age. KitKat wanted to step in to help tackle them.

Inspiration

In today's fast-paced world, we all face constant demands to do more and be more, which is why taking a break is more important than ever.

We were inspired by this to encourage people to step away from their tech frustrations and take a moment to reflect and reset.

Idea

The campaign ‘Tech Frustrations’ contrasts the old with the new, bringing to life a modern tech problem in a medieval setting in a humorous way that fans familiar with the brand will recognise.

“Password? Have you forgotten? What was your first pet’s middle name? What’s your favourite kind of rock?” asks the guard at the drawbridge. The knight, waiting at the entrance struggles to answer the questions and decides to Have a Break, Have a KitKat, and with a renewed perspective, remembers the password