The airline industry has been hit hard by COVID-19 – and Thai Airways wanted to do their part to help prevent the spread of the virus.
Our Work
Thai Airways Stay Home Miles Exchange
During COVID-19, Thai Airways gives people miles for not going anywhere.
Challenge
Inspiration
The excitement of a journey doesn’t start with the flight – it starts with the planning. Thai Airways not only wanted to reward members for staying in during lockdown, but also give them hope that future travel is not too far away.
Idea
We launched the #StayHomeEarnMiles campaign with an app that uses geolocation to track users and reward them with free miles to encourage them to stay home during the pandemic.
Growth
The campaign has received major buzz across leading media outlets and industry press.
Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.
Related Content
Heineken
The Everyday Sponsorships for Heineken 0.0
Can the world’s biggest beer brand officially sponsor the most mundane daily activities?
Read Case Study
Malee
Lonely Rambutan
From the sad and lonely shelf to the hearts and minds of Thai people.
Read Case Study