The airline industry has been hit hard by COVID-19 – and Thai Airways wanted to do their part to help prevent the spread of the virus.
Thai Airways Stay Home Miles Exchange
During COVID-19, Thai Airways gives people miles for not going anywhere.
Challenge
Inspiration
The excitement of a journey doesn’t start with the flight – it starts with the planning. Thai Airways not only wanted to reward members for staying in during lockdown, but also give them hope that future travel is not too far away.
Idea
We launched the #StayHomeEarnMiles campaign with an app that uses geolocation to track users and reward them with free miles to encourage them to stay home during the pandemic.
Growth
The campaign has received major buzz across leading media outlets and industry press.
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Awards
2021 Cannes Lions
Direct: Travel/Leisure
Bronze Lion
2021 Adfest
Direct
Lotus Grande
2021 Adfest
Brand Experience
Gold
2021 Spikes Asia
Mobile
Grand Prix
2021 Spikes Asia
Brand Experience & Activation
Grand Prix
2021 Spikes Asia
Brand Experience & Activation + Direct + Mobile
Gold
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