The airline industry has been hit hard by COVID-19, so in order to remain relevant and do their part, Thai Airways wanted to help prevent the spread of the virus.
During COVID-19, Thai Airways gives people miles for not going anywhere.
Challenge
Inspiration
The excitement for a journey doesn’t start with the flight – it starts with the planning. We sought not only to reward members for staying in, but also give them hope that future travel is not too far away.
Idea
We launched the #StayHomeEarnMiles campaign with an app that uses geolocation to track users and reward those who limit travel to within their own four walls with free miles to encourage people to stay home.
Growth
The campaign has received major buzz across leading media outlets and industry press.
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