Challenge

Winning the trust of the nation as a real bank among big players.

Inspiration

The banking industry was not changing as quickly as consumers were.

Idea

Make consumers re-question the fundamentals of banking. Hijacked almost every single money transaction moment in our day-to-day life and turned it into an app feature.

Growth

Exceeded all active users and downloads KPI’s and became the first ever unicorn fintech in the region.

STC PAY THE APP THAT REDEFINED BANKING CASE STUDY 2

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Awards

MENA EFFIES 2021

Sustained Success


Gold