We had to show the car’s features in the best way possible.


The source of our inspiration is the car itself. It already has all the benefits for favorable comparison against competitors and the previous generation.


We’ve made a beautiful metaphor of the new Mazda6’ birth. With a series of bright and memorable images we’ve shown the creation of not just a new car but a new character, a new personality – the customer’s perfect choice.


This solution turned out to be the right one. The performance is among the most impressive results over a long period of time.

A pleasant result for the client. A gorgeous video for the customers. And one more impressive project for us.

Wunderman Thompson Moscow WORK MAZDA final

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