We had to show the car’s features in the best way possible.
The Brightest Impulse
The creation of not just a new car but a new character, a new personality.
The source of our inspiration is the car itself. It already has all the benefits for favorable comparison against competitors and the previous generation.
We’ve made a beautiful metaphor of the new Mazda6’ birth. With a series of bright and memorable images we’ve shown the creation of not just a new car but a new character, a new personality – the customer’s perfect choice.
This solution turned out to be the right one. The performance is among the most impressive results over a long period of time.
A pleasant result for the client. A gorgeous video for the customers. And one more impressive project for us.