The pandemic has accelerated already existing changes in how we are living – as well as who with, and for how long. Many countries have seen huge rises in divorce rates since 2020, including an incredible 35% increase in Argentina.
The Friendly Break Up Collection
A new home furnishing line that breaks up when you do
Challenge
Inspiration
In the separation process, disputes arise over the division of material possessions that couples or friends optain together, like furniture.
Idea
To make this separation easier for young people, we opted for a design solution adapted not to spaces, but to people. ‘The Friendly Break Up Collection’ is a line of furniture that divides up when people do.
Growth
The collection sold out within first month and four new designs will be added to the fall collection. The campaign has also achieved over 300MM media impressions.
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