Challenge

Stand out in the clutter of Ramadan yet stay relevant to Almarai brand idea and brand offerings.

Inspiration

More than 30% of food is wasted during Ramadan.

Idea

A call to action to sacrifice a third: we created a strong visual mnemonic with one third of the food item missing encouraging Saudis to consume 30% less.

Growth

We increased purchase intent by +5, brand recommendation by +7 and differentiated the brand by 70% versus the norm of 38%.

Almarai Butter The Golden touch

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).