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In Bangladesh, women face a unique problem. As their life goes by, they lose something that is dear to them – their name, their sense of self. They become somebody's mother, somebody's wife, somebody's daughter. The various roles they play take over their own inherent existence, without them even realizing it.
How could Warah, a popular fashion brand in Bangladesh that believes in empowering women through its clothes, help these women own their name and their birth right?
The traditional Tangail Sari is proudly won by the women of Bangladesh. Handcrafted by weavers, the sari is a symbol of the country’s culture and patriotism.
Warah took this erstwhile sari and with the help of weavers, created a story for the women who wore them. Each Sari carried its wearer’s name, reminding women of their true self. The recreated sari stood for a woman’s birth name and birthright.
The saris were received with curiosity and awe. Women who wore them began to experience change, and for the first time their families started referring to them by their name. There was a sense of increased self-awareness and pride in the women, and the activation kickstarted a conversation that is becoming a movement in Bangladesh.
