Atletico Mineiro, one of Brazil’s biggest football clubs, were about to conquer the national league after a dry spell of 50 years. More than that, they would do it a couple of rounds early. But the Brazilian Football Confederation only hands out the trophy after the final round. So, after 50 years, they would celebrate with no trophy.
The Trophy Grill
How a barbecue grill became the hero of the biggest football celebration
Challenge
Inspiration
Tramontina, the biggest Brazilian barbecue utensils brand, saw an opportunity there. We noticed that one of our grills was kind of a trophy. So we gave it a little twist and gifted the players during their celebration, substituting the official trophy.
Idea
Atlético Mineiro, the Brazilian Champion, raising a barbecue grill as a trophy: that was crazy! The idea spread on social media. The trophy grill became the hero of other tournaments and became a real product.
Growth
Tramontina’s sales increased 289%, and the brand reached a record engagement. In a sport where you need millions of dollars to sponsor any club, with only a fraction of that (U$100K), we guaranteed something that even sponsors with far more investment couldn’t: a space next to the champion team.
Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).
Related Content
Netflix
La Casa de Papel - Legacy Coins
We create 18k coins and distribute for people to get their share of the atraco
Read Case Study 
YouTube
Viral Against Viral
Fake news about Vaccinations were taking over and YouTube had to fight this
Read Case Study