Each December, we sent our clients a holiday gift.
This holiday tradition was an opportunity to say thank you for the year of partnership, while showcasing our creative chops to our client partners (and the industry more broadly) in an attention-getting way.
But in recent years, the “agency holiday greeting,” whether a card or gift, had become a highly competitive pursuit. (In fact, the leading Canadian industry publication had grown its annual article on the topic into a multi-week feature.)
It was going to be tough to make an impact. And, to add to the pressure, it would be our first holiday initiative as a truly merged Wunderman Thompson. We needed to come up with something great to mark the new era.