How can we achieve young people to sign up as donors?
Through your Eyes
A mobile experience to create awareness about Cornea Transplant.
Challenge
Inspiration
When Dantes Spinetta launch a videoclip everyone wants to see it. What if we use that in order to put them in the shoes of someone who needs a cornea transplant.
Idea
Through your eyes, an interactive video that can only be seen while pointing at someone else's eyes, with your smartphone. If you don´t do it , you can´t watch it.
Growth
Along with the video launch, we generate exclusive pieces for cinema, radio, Spotify and live events. Around 140,000 people lived through the experience, generating more than 4000 new donors.
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Awards
Más Digital
Creativity: Integrated Digital Campaign
Gold
Más Digital
Creativity: Innovation
Gold
Más Digital
Development / Craft: Usability
Gold
Más Digital
Development / Craft: Technology
Silver
El Lapiz
Direct and Interactive Marketing
Gold
Effie Argentina
Interactive
Shortlist
Effie Argentina
Positive Change - Non-profit entities.
Shortlist
El Ojo
Digital & Social
GP
El Ojo
Experience & Brand- Experiences and activations on digital and social platforms
Silver
El Ojo
Sustainable-Health
Silver
El Ojo
Activations promo & pr-ap05. direct
Bronze
El Ojo
Creative Women
Shortlist
El Ojo
El Ojo Best local idea- Argentina
Shortlist
Diente
Op03. interactive films
Silver
Diente
Craft tv and other screens - ct14. interactive
Silver
Diente
Design-di04. digital
Silver
Diente
IT01. SITES
Silver
Diente
It15. digital campaign
Gold
Diente
interactive craft-ci02. use of technology
Gold
Diente
Craft int. ci03. user / ux experience
Silver
Diente
Activations promo & pr-ap05. direct
Mention
Diente
IN01. INTEGRAL
Bronze
Effie Argentina
Interactive
Silver
Effie Argentina
Positive Change - Non-profit entities.
Gold
Epica
Responsability de Epica Awards
GP
Epica
Mobile Sites & app
Gold
Obrar
Not Apply
Gold
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