man with his hand in front of his face

Through your Eyes

A mobile experience to create awareness about Cornea Transplant.

Client

  • Sony Music Argentina & INCUCAI

Office

  • Argentina

Challenge

How can we achieve young people to sign up as donors?

Inspiration

When Dantes Spinetta launch a videoclip everyone wants to see it. What if we use that in order to put them in the shoes of someone who needs a cornea transplant.

Idea

Through your eyes, an interactive video that can only be seen while pointing at someone else's eyes, with your smartphone. If you don´t do it , you can´t watch it.

Growth

Along with the video launch, we generate exclusive pieces for cinema, radio, Spotify and live events. Around 140,000 people lived through the experience, generating more than 4000 new donors.

Sony Through your eyes

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Awards

Más Digital

Creativity: Integrated Digital Campaign


Gold

Más Digital

Creativity: Innovation


Gold

Más Digital

Development / Craft: Usability


Gold

Más Digital

Development / Craft: Technology


Silver

El Lapiz

Direct and Interactive Marketing


Gold

Effie Argentina

Interactive


Shortlist

Effie Argentina

Positive Change - Non-profit entities.


Shortlist

El Ojo

Digital & Social


GP

El Ojo

Experience & Brand- Experiences and activations on digital and social platforms


Silver

El Ojo

Sustainable-Health


Silver

El Ojo

Activations promo & pr-ap05. direct


Bronze

El Ojo

Creative Women


Shortlist

El Ojo

El Ojo Best local idea- Argentina


Shortlist

Diente

Op03. interactive films


Silver

Diente

Craft tv and other screens - ct14. interactive


Silver

Diente

Design-di04. digital


Silver

Diente

IT01. SITES


Silver

Diente

It15. digital campaign


Gold

Diente

interactive craft-ci02. use of technology


Gold

Diente

Craft int. ci03. user / ux experience


Silver

Diente

Activations promo & pr-ap05. direct


Mention

Diente

IN01. INTEGRAL


Bronze

Effie Argentina

Interactive


Silver

Effie Argentina

Positive Change - Non-profit entities.


Gold

Epica

Responsability de Epica Awards


GP

Epica

Mobile Sites & app


Gold

Obrar

Not Apply


Gold