Almost no nation, no country or city, has been spared as the COVID-19 outbreak has swept around the world. During this unpresented event people looked for support, comfort and hope to endure it. This was the real challenge for all brands to show they are present and relevant to people’s sentiments.
Till we rise again
How the recent lockdown inspired hope and creativity…
Client
- CHITOS SA
Office
- Athens
Challenge
Inspiration
The phrase "no man is an island" was now more relevant than ever. During the lockdown, no one was truly self-sufficient, everyone had to rely on the company and comfort of their families in order to survive. Zagori brand message “there is Goodness inside” was now even more meaningful. The goodness expressed by taking care and supporting each other, while we realized how important are the moments with our families, how much we missed friends or even more the elderly members of our families. All the things we used to take for granted.
Idea
We dressed up a beloved song with simple everyday moments. Moments of the life we lived during the lockdown, staying at home. A song reminding how important it is to reach out, to hold each other’s hand to rise again. And this was the actual message - to take care of our loved ones, to cherish the simple moments, believing that this shall too pass, as long as we have each other. Believing in the strength of goodness and hoping for better days to come.
Growth
In just only one month from airing the campaign, millions of people connected with the message with lots of positive comments in SoMe from those who viewed the campaign in TV and Digital channels and making headlines in the industry’s press.
Please provide your contact information to continue.
Related Content
P&G
#HairHasNoGender
Don’t we all deserve to be accepted at work for who we really are?
Read Case Study 
Volton
Volton
New Volton corporate campaign for those lights that should never fall into darkness
Read Case Study