The people of the world have shown extraordinary resilience in their response to Covid-19.
Together for 155 years
Celebrating the resilience and togetherness of people from all over the world
As a 155 year old organisation having weathered wars and other global crises, it’s a resilience that HSBC share.
Using the construct of our brand promise 'Together we thrive', we created an emotive brand film that celebrates resilience and togetherness, and that reassures people that HSBC is committed to helping customers, businesses and communities thrive, whatever the circumstances.
Viewed over 600,000 times across multiple online channels in over 15 markets, its distribution has captured the essence of HSBC’s belief that we all thrive when we’re connected. There have been over 10,000 positive reactions across the world, whether from South African rugby star Bryan Habana, Singapore CEO Ho Ching, or the hundreds of ❤️ that don’t need any translation.