WT Puerto Rico Ford Apaga El Carro IMAGE Ford

Our Work

Turn off the Car. Stay at Home.

Ford Puerto Rico invites people to not use their cars and stay home during COVID-19

Client

  • Ford

Office

  • San Juan

Challenge

How could Ford Puerto Rico help during the COVID-19 outbreak without appearing opportunistic?

Inspiration

The lockdown stops us from doing what we love, like driving cars. But we must stay at home to save lives.

Idea

Turn off the car. For the first time Ford invited drivers to not use their cars and stay at home, producing a film showing everyone who benefits from that decision.

Growth

The video generated almost one million impressions and a 99.9% positive sentiment.

WT Puerto Rico Ford Apaga El Carro WOR Kmp4

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.