As BT entered their seventh season in the battle for football audiences, their main rival Sky Sports continued to be considered the home of LIVE football.
Our challenge was to take on and defeat BT Sport’s fiercest competitors in the contest for subscriptions. Given BT Sport in 2019 held exclusive rights to the Champions League Live matches, we needed to inspire the football community to talk about nothing other than BT Sport’s new season. The catch? Spend 75% less than the previous season.