|Convincing people that the brand does not act purely for commercial purposes, but with a social intent, such as protecting women while they play online.|
Voce alle Gamer
The social experiment that gives a voice to women who play online games
The team was inspired by one fact: 72% of gamers turn off their microphones when playing online. The client was definitely convinced when they realized the strength of the idea.
To have a man play with a woman's voice to make him and the entire audience aware that women experience gender-based violence not only offline, but also online, while playing.
The results were excellent both in terms of awareness of the issue of gender-based violence in online gaming and positive sentiment toward the brand.