Challenge

Celebrate this special day on social media and create an engagement momentum with our followers.

Inspiration

It is more and more complicated for parents to manage daily tasks and have quality time with their children when we are permanently connected and calls and notifications become a constant in everyday life.

Idea

Vodafone launched a campaign that marks Children's Day in a different way. As a Telco company, the brand decided to celebrate this day with the launch a new device designed for families with children: the Vodafone Smart Parents +.

Growth

The brand had +6.6k website visits in only 3 days and 1 out of 3 website visitors downloaded the Vodafone Smart Parents +. Link clicks were up over 432% and there was a 295% increase in post reach.

Vodafone Childrens Day

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