Encourage every kind of gardener to discover the RHS (the UK's leading gardening charity) by showcasing their unrivalled and hands-on expertise with plants.
We speak plant
Helping more gardeners understand what their plants are trying to tell them
Client
- RHS
Office
- London
Challenge
Inspiration
The RHS does so many incredible things, from community gardening projects to breakthrough scientific research, that it's very hard to sum up what they do in just a few words. Thinking of them as specialist interpreters or intermediaries between humans and plants led us to the idea 'we speak plant'.
Idea
A lighthearted and surprising new brand campaign, including film and OOH, which features three different talking plants trying to communicate different needs to their gardeners. These characters - an overwatered pansy, a sunless strawberry and an unpruned rose - were brought to life through puppetry.
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