Challenge

Encourage every kind of gardener to discover the RHS (the UK's leading gardening charity) by showcasing their unrivalled and hands-on expertise with plants.

Inspiration

The RHS does so many incredible things, from community gardening projects to breakthrough scientific research, that it's very hard to sum up what they do in just a few words. Thinking of them as specialist interpreters or intermediaries between humans and plants led us to the idea 'we speak plant'.

Idea

A lighthearted and surprising new brand campaign, including film and OOH, which features three different talking plants trying to communicate different needs to their gardeners. These characters - an overwatered pansy, a sunless strawberry and an unpruned rose - were brought to life through puppetry.

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