Scalpers invites consumers to think about whether they want to celebrate a banal and stereotypical Christmas or celebrate a way of being and living that is authentic, rebellious, free... The campaign seeks to bring a little bit of inspiration and authenticity in this post-pandemic era when we are all recalibrating our values.

David Caballero

Chief Creative Officer VML Spain

Scalpers english version 60s

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Awards

2022 Premios Nacionales de Creatividad (c de c)

2022 Premios Nacionales de Creatividad (c de c)

Idea


Anuario entry

2022 Premios Nacionales de Creatividad (c de c)

2022 Premios Nacionales de Creatividad (c de c)

Art direction


Anuario entry