The Royal Canadian Legion

Immortal Poppy

Preserving the memory of Canada’s veterans by encrypting their names into an enduring symbol - The Remembrance Poppy
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06 IM Poppy Alex Decoteau
GSK

Theraflu

How we took a purpose driven approach to making sick days a right, not a privilege.
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Theraflu 2
HSBC
Has Awards

HSBC + Royal Canadian Legion Pay Tribute

How we transformed a nearly century old tradition spurred by the pandemic
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White background, Pay Tribute box containing poppies. Hand in front holding cellphone with the HSBC RCL Pay Tribute App. Words on the box "In honour of those who served. In memory of those who fell.
Tip Tap Foundation

Tip Tap Foundation

The Unwelcome Home
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2
Churchs Hero
Church's Chicken

Church’s Chicken

How we used a well-known fashion trend and social influencers to build brand advocacy and love across the QSR space.
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Night scene in a forest with a yellow road line down the middle of it. One spot of the road is highlighted by light.
Mazda
Has Awards

Mazda Covid-19

How we got a company who has built their reputation on the joy of driving to tell Canadians to stay off the roads.
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Blonde woman in maroon track suit, leaning back in chair with her arms up. Feet up against sounds panel in a recording studio
Adidas

Adidas Avenue A

How we got women to think of adidas as an innovation brand by creating a subscription service curated by women of interest and influence
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Wooden desk with a plant, Ipad and an Iphone and on the phones screen a shot of the words isolation station
WT Self Promotion

Wunderman Thompson Isolation Station

How we made the sounds of the office available to our agency while they were in isolation at home.
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Animated solider with eye patch saluting in front of a field of blurred out poppies.
The Royal Canadian Legion
Has Awards

Remembrance Island

How we took Remembrance Day from dusty to digital for millennials by creating a “game-ucational” experience that met them on their turf and terms
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Black background with a shot of a red with black stripped shirt with  One Soccer white circle logo on it.
OneSoccer

OneSoccer Branding+ Launch

How we kicked off a new over-the-top streaming service by channeling Canadian pride
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Baron Samedi 01 Intro Hero
Campari
Has Awards

The Baron Samedi rum brand launch

Get millennial men to #FearNot
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Yellow background. A square wooden box with a wrap around saying Thoughty Wash. Green and white baubles surround the box.
WT Self Promotion

Thoughty Wash Self-Promo

How we turned a client holiday greeting into a breakthrough gift of creativity by embracing data-point inspiration and going all in on execution.
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White background with emojis of various couples. HSBC logo at the bottom. In the middle text "These days, a little open-mindedness can go a long way. Twitter logo underneath.
HSBC

HSBC World Emoji Day

How we reminded the world that a little open mindedness can go a long way
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Referee in blue shirt holding the soccer ball. Players behind him and a archway saying CPL
Canadian Premier League

CPL Identity & Launch

How we branded a national sports league from the ground up by making Canadian fans our central focus
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Underground mall, people walking past a Mazda billboard saying # of heads turned so far.
Mazda

Mazda Head-Turning Billboard

How we delivered and innovative out-of-home experience by infusing data with media
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