Institute for Canadian Citizenship

Disparity Coin

Proving once and for all that newcomers are our most valuable asset.
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COIN FRONT
HSBC
Has Awards

The Luckiest Red

How we brought new meaning to a thousand-year-old tradition by promoting Asian art.
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Screen Shot 2022 02 18 at 10 41 35 AM
HSBC
Has Awards

The Lifegiving Light

Blue light billboards promote plant growth in New York to underscore HSBC’s commitment to sustainability.
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Image 1
The Royal Canadian Legion
Has Awards

Immortal Poppy

Preserving the memory of Canada’s veterans by encrypting their names into an enduring symbol - The Remembrance Poppy
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06 IM Poppy Alex Decoteau
Theraflu 2
GSK
Has Awards

The Right to Rest

How we took a purpose driven approach to making sick days a right, not a privilege.
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White background, Pay Tribute box containing poppies. Hand in front holding cellphone with the HSBC RCL Pay Tribute App. Words on the box "In honour of those who served. In memory of those who fell.
HSBC
Has Awards

HSBC + Royal Canadian Legion Pay Tribute

How we transformed a nearly century old tradition spurred by the pandemic
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Tip Tap Foundation

Tip Tap Foundation

The Unwelcome Home
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Churchs Hero
Church's Chicken

Church’s Chicken

How we used a well-known fashion trend and social influencers to build brand advocacy and love across the QSR space.
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Night scene in a forest with a yellow road line down the middle of it. One spot of the road is highlighted by light.
Has Awards

Mazda Covid-19

How we got a company who has built their reputation on the joy of driving to tell Canadians to stay off the roads.
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Blonde woman in maroon track suit, leaning back in chair with her arms up. Feet up against sounds panel in a recording studio
Adidas

Adidas Avenue A

How we got women to think of adidas as an innovation brand by creating a subscription service curated by women of interest and influence
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Wooden desk with a plant, Ipad and an Iphone and on the phones screen a shot of the words isolation station
Wunderman Thompson

Wunderman Thompson Isolation Station

How we made the sounds of the office available to our agency while they were in isolation at home.
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Animated solider with eye patch saluting in front of a field of blurred out poppies.
The Royal Canadian Legion
Has Awards

Remembrance Island

How we took Remembrance Day from dusty to digital for millennials by creating a “game-ucational” experience that met them on their turf and terms
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Black background with a shot of a red with black stripped shirt with  One Soccer white circle logo on it.
OneSoccer

OneSoccer Branding+ Launch

How we kicked off a new over-the-top streaming service by channeling Canadian pride
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Baron Samedi 01 Intro Hero
Campari
Has Awards

The Baron Samedi rum brand launch

Get millennial men to #FearNot
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Yellow background. A square wooden box with a wrap around saying Thoughty Wash. Green and white baubles surround the box.
Wunderman Thompson

Thoughty Wash Self-Promo

How we turned a client holiday greeting into a breakthrough gift of creativity by embracing data-point inspiration and going all in on execution.
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