The Royal Canadian Legion
Immortal Poppy
Preserving the memory of Canada’s veterans by encrypting their names into an enduring symbol - The Remembrance Poppy
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Our Work
GSK
Theraflu
How we took a purpose driven approach to making sick days a right, not a privilege.
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HSBC
HSBC + Royal Canadian Legion Pay Tribute
How we transformed a nearly century old tradition spurred by the pandemic
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Church's Chicken
Church’s Chicken
How we used a well-known fashion trend and social influencers to build brand advocacy and love across the QSR space.
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Mazda
Mazda Covid-19
How we got a company who has built their reputation on the joy of driving to tell Canadians to stay off the roads.
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Adidas
Adidas Avenue A
How we got women to think of adidas as an innovation brand by creating a subscription service curated by women of interest and influence
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WT Self Promotion
Wunderman Thompson Isolation Station
How we made the sounds of the office available to our agency while they were in isolation at home.
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The Royal Canadian Legion
Remembrance Island
How we took Remembrance Day from dusty to digital for millennials by creating a “game-ucational” experience that met them on their turf and terms
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OneSoccer
OneSoccer Branding+ Launch
How we kicked off a new over-the-top streaming service by channeling Canadian pride
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WT Self Promotion
Thoughty Wash Self-Promo
How we turned a client holiday greeting into a breakthrough gift of creativity by embracing data-point inspiration and going all in on execution.
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HSBC
HSBC World Emoji Day
How we reminded the world that a little open mindedness can go a long way
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Canadian Premier League
CPL Identity & Launch
How we branded a national sports league from the ground up by making Canadian fans our central focus
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Mazda
Mazda Head-Turning Billboard
How we delivered and innovative out-of-home experience by infusing data with media
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Avon Institute
Everyone Has Breasts. Take Care of Yours
Emphasizing the importance of early breast cancer screening, diagnosis and treatment
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Unilever
Inclusive design is a world designed for all
Unilever wants to ensure inclusive design extends beyond the Paralympics
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