Our best-in-class B2B offering brings together the unparalleled depth and breadth of Wunderman Thompson capabilities spanning creative, business transformation, content, experience, loyalty, personalisation and commerce.
We help brands around the world build emotional connections at every stage of the customer journey, delivering truly relevant and insightful communications that enable business acceleration.
Our suite of tools makes it easier to navigate the complex B2B landscape.
The InspiredB2B Assessment Score helps brands identify the impact their B2B strategy and operations are having across every part of their business and understand where to prioritise efforts to better drive growth.
Loom B2B is a data-driven intelligence solution, powered by AI using natural language processing and text, created to allow brands to develop their content strategy with confidence and clear direction. Built around the LinkedIn Audience Engagement API, the richest source of B2B audience behaviour insights globally, Loom B2B equips brands with engagement insights into business leaders and professionals at scale.
Wunderman Thompson is a global authority on B2B marketing. In 2022 we were awarded the inaugural Creative B2B Grand Prix at Cannes Lions for ‘Speaking in Colour’, an AI tool designed for Sherwin-Williams Coil Coatings that allowed architects to speak colour into existence for the first time ever.
Continuing to provide industry defining insights, Wunderman Thompson’s Global Inspire Study shows that inspiring brands outperform peers on two key metrics – growing market share faster and enabling them to charge at higher price points. The findings show that inspiration has a significant impact on B2B buyers, with Inspired B2B brands.