Fanta has always positioned itself as a fun and lighthearted brand, and one of the creative and strategic challenges this year was connecting Fanta, a love of snacks and Halloween.
Monster Chef 'Unreality TV Show'
Fanta fans and gamers take to Twitch for a Halloween-themed culinary competition
- Sao Paulo
We created a fun 'Unreality TV Show' on Twitch called 'Monster Chef' because the joke is about entertainment with surreal and fun situations, not the competitive side – the narrative element that matters most in what we promoted.
Monster Chef featured one-on-one duels and the participants, Twitch content creators, were challenged to create meals that involved snacks, Fanta and following the Halloween theme to make snacks cooler and fun with Fanta.
Monster Chef invited six gamers and creators onto Twitch for the contest and was broadcast to ten Latin American countries. The campaign featured 18 hours of content, seven million interactions, two million views in less than a week and more than 130,000 comments being exchanged in real time chat – topping all previous Twitch engagement benchmarks.