With online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more. In fact, 92% of buyers say they are looking for a B2C experience when making business purchases. We’ve teamed up with our technology partner Sitecore to delve into what really matters to B2B buyers.
Using data gleaned from our 2021 B2B Future Shopper report, we’ve sifted through current pain points and dissected the components of user-centric, omni-channel experiences to create the B2B Vendor Series. The series will comprise of four guides that each take a deep dive into the key ingredients of successful B2B commerce experiences that inspire growth: personalization, performance, marketplaces and search.
Personalizing the B2B commerce experience, Driving performance in B2B commerce, Why marketplaces are a must for omni-channel B2B and The value of search in B2B buying journeys are available here now.