Wunderman Thompson Intelligence’s recent report ‘The New Muslim Consumer: How Rising Observance is Reshaping the Consumer Landscape in Southeast Asia and Beyond’ explores how rising observance and faith are influencing consumer trends for not only the 250 million Muslims living in Southeast Asia, but for Muslim communities around the world.
In this episode of WT Talks, Chen May Yee, APAC Director, and Safa Arshadullah, Trends Researcher, Wunderman Thompson Intelligence, join Hasnah Samidin, Head of Strategy, Wunderman Thompson Doha, for an in-depth discussion of the report and how faith is impacting the economy and technology. Today, it’s no longer about the Muslim Ummah or the Muslim person or consumer, but how everything comes together to impact the economy as a whole and the changes happening in gender dynamics, family and different age groups.
With:
Chen May Yee, APAC Director, Wunderman Thompson Intelligence
Hasnah Samidin, Head of Strategy, Wunderman Thompson Doha
Safa Arshadullah, Trends Researcher, Wunderman Thompson Intelligence
