96% of B2B buyers find marketplaces more convenient than buying through individual supplier portals.

Whilst marketplaces may appear to pose a competitive challenge to established B2B vending models, there’s no denying they set the benchmark for what digital commerce can achieve. They are convenient, agile, accessible, and tie together the different parts of the purchasing process into one seamless journey, from discovery through to delivery. More importantly, they offer what B2B buyers want. Perhaps it's no surprise, then, that a staggering 74% of B2B buyers expect to shop through Amazon Business in the future, as our research confirms.

In this guide, we uncover the opportunity marketplaces present to B2B vendors and how they can add significant value to your omni-channel strategy.

Download a copy of our latest guide here:

Watch Sitecore’s Jacqueline Baxter and Wunderman Thompson’s Raghbir Rana discuss the key findings of our research and what B2B vendors need to do to meet the evolving demands of their customers.

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