Carter is an advertising and marketing expert who has worked with some of the biggest blue chip clients in China, developing programs and campaigns that are richly relevant and highly effective for the Chinese market.
Carter’s deep involvement with clients gives him a unique perspective, enabling their campaigns to be more effective and add value to their business.
In his 23 years of brand marketing experience, Carter has worked with HSBC, CMB, Bank of Communications, Proctor and Gamble, Unilever, Dell, Samsung, China Mobile, China Telecom, McDonald’s, Pepsi Cola, L’Oreal, Danone, Pernod Ricard, and many others.
Over the years, Carter has led his teams to international and local creative and efficacy awards and been a judge in the Effie and ROI festivals, amongst others. Originally from Canada, Carter received his MBA from USC’s Marshall School of Business.