Inspiring growth for brands and retailers by helping them win in an era of connected commerce.

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Our Commerce offering is a global eCommerce consultancy that brings strategic clarity, tech know-how and creative inspiration to help organizations deliver winning commerce capabilities across digital channels: Amazon and other marketplaces, online retail, D2C and social.

Commerce Solutions

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Digital Strategy

Strategising for growth, underpinned by proven services to support end-to-end commerce journeys

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Customer Experience

Creating inspirational multichannel journeys to drive engagement and transactions

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eCommerce Technology

Defining and deploying best-in-class technology to support eCommerce operations

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Commerce Operations

Running critical operations to sustain high performance in your eCommerce investment

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Amazon / Marketplace Services

Helping brands sell and scale globally on Amazon and other marketplaces

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Shopper Marketing

Creating seamless consumer experiences to drive commerce in physical or digital retail

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Social Commerce

Leveraging social media and influencer marketing to drive consumers to purchase

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WTC Solutions Data Services

Data Services

Going beyond hard data to drive customer insight and support smarter decisions

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#2. The Need for a Composable Commerce Strategy

Composite Commerce

Composable Commerce describes building entire architectures piece-by-piece, comprising distinct services and tools that are integrated to provide the complete marketing, sales and service lifecycle, whilst keeping the customer experience and business needs at the forefront. And it’s set to deliver the foundation for how consumers will buy in the future. Download our new report to find out more.

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Commerce 工作


Kickstarting a new Ecommerce Platform during Lockdown

Taking Hotter's digital presence to the next level
WTC WORK Hotter Shoes

Signature Moments

Delivering an extraordinary and unique digital experience
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Feeding the Nation with Sainsbury's

When panic set in, Wunderman Thompson Commerce helped Sainsbury’s feed the nation
Sainsburys Feeding the Nation
Ted Baker

Leading the next generation of global fashion retail

Supporting Ted Baker’s global vision
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Driving Digital Leadership in Automotive Retail

Redefining standards online with Audi

Commerce Insights

The Future Shopper Report 2021

The Future Shopper Report 2021

The fifth edition of our report has just landed!
Fighting for the future of fashion

Fighting for the future of fashion

Fashion is transitioning online, and it's not just a fad.
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WTC Insights Living in the lap of luxury online

Living in the lap of luxury online

The luxury shopper is changing and embracing online
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Transcendent Retail: APAC

Lessons from China’s trend-setting commerce market for the rest of the world
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Commerce 新闻

FPO Forrester Wave

WPP Named as a Leader in The Forrester Wave™: Commerce Services, Q1 2021

Wunderman Thompson is proud to be part of the WPP Commerce Team
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In The Press

Personalization 2.0 in a digital-first economy

Hugh Fletcher shares how personalization is about to get a lot more personal.
The Future Shopper Report 2021

Over half of spend globally will be online post-COVID-19 pandemic

Report of nearly 30,000 consumers across the globe shows almost 42% of online spend worldwide is via marketplaces
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Wunderman Thompson Commerce wins Sustainability award

Wunderman Thompson Commerce wins The Sustainability Initiative of the Year Award

Wunderman Thompson Commerce worked with Unilever to help families in the community with their homecare and laundry needs.
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Our Leadership