A key driver was to improve the customer experience. In order to do so, Absa had to dramatically improve their author experience. This would enable the bank’s inhouse teams and their agencies to push content out to customers at the right time, on their chosen device and with a personal touch.
Using our own pioneering AEM accelerator and atomic design principles, we created a modular concept using 80% out-of-the-box components. Not only would this ensure consistency and efficient scalability, it also meant that designs were mobile responsive by default.
We also introduced a Touch UI interface, further enhancing the author experience and making it accessible to content creators on both desktop and mobile devices. This new author environment was designed not only to give the Absa publishing team new-found agility but to enable their agencies to create campaigns and microsites within hours rather than days.
Finally, by integrating Adobe Target and Analytics, we ensured that Absa customers enjoyed a richer journey with enhanced features and a more personalised experience.