Bank On Equality new

Bank on Equality

An initiative that levels the gender wage gap.

客户

  • Scotiabank

办公室

  • Lima

Challenge

Scotiabank wanted to level the wage gap that exists between men and women, which in Peru is almost 30% – one of the highest rates in Latin America.

Inspiration

Scotiabank has made a dedicated commitment to addressing issues of gender equality.

Idea

Surprising their female clients who opened an account, each female Scotiabank customer received an additional 29.6% – equivalent to the gender pay gap – in Scotia Points currency, points that can be used as real money to buy products.

Growth

Bank on Equality helped female bank customers receive an equitable salary and launched the campaign on International Women’s Day.

BANK ON EQUALITY Content 3

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奖项

2021 Cannes Lions

PR, Corporate Image, Communication & Reputation Management


Bronze Lion

2021 El Ojo

Direct


Gold

2021 El Ojo

Sustainable


Silver

2021 El Ojo

Best Idea Perú


Best Idea Perú

2021 Clio Awards

Public Relations - Corporate Image


Bronze

2021 Clio Awards

Public Relations - Cause Related


Silver