Burger king enhanced their world-famous whopper. However, the whopper is not famous in Saudi. This enhanced version was a chance to promote both the sandwich equity and sales.


The Arabic language lacks the same sound found in letter “G” like a burger. This creates a continuous debate on how to pronounce “g”.


Invite people to say “Burger” the way they want as long as they mean Whopper.


Dominated the burger conversation, increased whopper fan base by a quarter and generated more brand chatter in one campaign than a whole year.

Burger King CS Final

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2021 Cannes Lions

Social & Influencer, Cultural Insight

Silver Lion

2021 WARC awards for effectiveness winners

The Social Impact Category

1. Bronze

Dubai Lynx 2020/2021

Digital – Social Business & Commerce