Challenge

Due to the pandemic, the stadiums that host football games have been closed for over a year in Italy and all around the world. This has meant that the fans were unable to make their favourite team hear their voice and warmth. Acqua Lete, Main Sponsor of SSC Napoli, has decided to bring all the support of the Neapolitan fans back to the Diego Armando Maradona, one of the hottest stadiums in the world.

Inspiration

With silent cities, the stadiums on mute and the world that seemed to have turned the audio off, we wondered where all the noises, the music and the enthusiasm of the people went. The answer to this question was Tik Tok.

Idea

After writing an original choir that tells the passion of the supporters lived at the distance, the Brand made the Napoli players sing it.
After that, the choir landed on TikTok, where the supportes were invited to sing along with their football idols, using the Duet function.

Lots of supporters sang the choir and shared their video alongside with everybody else’s, recreating a real stadium atmosphere, end to end.

On match day, and for all the remained match days until the end of the championship, the voices and faces of the fans accompanied the team again after more than a year of silence, from the Diego Armando Maradona giant screen and the stadium speakers.

WT ITA LETE CORO A CORE CASE 2 AGENCY ENG MIX 20210622 v2

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