man with disability using REXONA DEGREE deodorant

Degree Inclusive

Degree introduces the world's first adaptive deodorant built with a diverse disability community

客户

  • Unilever

办公室

  • Argentina

Challenge

One in four Americans has a disability, yet products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there is currently no deodorant product to use that’s suitable for people with upper extremity impairment or visual impairment.

Inspiration

Degree Deodorant – makers of the world’s #1 antiperspirant – are committed to inspiring confidence in everyone to be active and move more. Degree believes no one should be held back from breaking a sweat and enjoying the transformative benefits of movement.

Idea

Degree Inclusive is the world’s first inclusive deodorant built with people with visual impairment and upper extremity impairment, co-created by an inclusive team of design experts from Wunderman Thompson and SOUR, including occupational therapists, engineers, consultants, and people living with disabilities across the globe.

Growth

An innovative deodorant designed for the future, Degree Inclusive is inspiring change across the industry.

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