Challenge

British multinational consumer goods company Reckitt Benckiser needed their content to evolve along with their consumers and to keep pace with their changing needs.

Inspiration

They needed a more efficient production model to allow them to create and deliver, both faster and at scale.

Solution

To create both digital content and short-form videos efficiently for each of RB's global markets, MSC built a centralized, cutting-edge, in-house studio. This studio supports a full range of video services, banner production, creative production, website maintenance, e-commerce development, live-action shootings, product shots and assets for all social media channels.

Growth

From production strategy to seamless execution, we were able to increase efficiencies significantly. Costs were reduced by 20%-30% with fast-turn arounds, while still maintaining exceptional quality.

Reckitt Benckiser CASE

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