We initially built and launched the new B2B and B2C consumer commerce platforms on Intershop, before a later subsequent migration to the current Workstore site. The new platform was designed to support all standard customer touch-points, including desktop, laptop, tablets, mobile apps, SMS, emails, newsletters and more.
Overall, Wunderman Thompson Commerce led the project end to end, taking responsibility for consultancy, project management, analysis, solution architecture, development, quality assurance, load and security testing, infrastructure, WSO2 enterprise service bus, ERP Interfacing, CRM and operational and technical training & warranty.
With a view to achieving a more seamless and personalised B2B experience in particular, we prioritised the following:
- Creating a simple onboarding path for new business customers by making specific contract and pricing options available at the click of a button.
- Building a self-service portal for B2B consumers which gives them direct access to manage spends and accounts.
- Simplifying migration of existing B2B consumers.