Challenge

Communication emphasis shifts from narrow use to broader , bigger picture and societal use.

The strategy

Highlight the launch of the Vodafone Giga Network 5G through a socially oriented proof case storytelling.

Idea

Choosing Christos Sandalakis, a Worldwide Champion of Tandem, who made his dream come true thanks to the real time response network: to go downhill cycling alone.

Growth

The campaign scored highly in very important metrics for our client, such as Brand Recall, Clear Messaging and Ad Imprint.

Vodafone Giga Network 5 G

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